A Tradition Spanning More Than Seven Decades
Idea Markets are part of the Fortenova Group and represent one of the largest retail chains in the Serbian market. With a network covering more than 80 cities and towns across the country, the company operates nearly 300 IDEA stores, 33 Roda markets, and 2 Mercator hypermarkets.
Idea Markets employs over 8,000 people, who serve up to 300,000 satisfied customers every day.